12 tips on how to sell your art online and make money

1. Focus on finding targeted traffic

You will need people today to check out your site to know about you, to fall in like with your artwork, and buy your art. Figures issue! It’s like shopping for a lottery ticket. The additional lottery tickets you have, the much more prospects you win.

How to get traffic to your website?

It depends on what you are superior at. You can appeal to people today through Web optimization (we wrote an in-depth article about this). You require to build initial, high-quality written content that attracts collectors. You can become an on-line sensation by posting on social media. Your followers on Instagram, Twitter, Fb, or Youtube will visit your web page by means of the links in the description. If you are not excellent at copywriting or social media, you can pay for advertisements, these as search motor ads or social media ads. Paying out for ads is not as sustainable in the lengthy run, but it is effective.

or get to know 1 system

You can also apply procedures to rank larger in just a market like Etsy, eBay, or Saatchi Artwork. Yet, each and every system has its individual regulations and algorithms. I would not propose investing as well a great deal electrical power in 1 platform. Since the expertise you achieve will not be quite transferable to one more system.

2. Protected your content material

You might say: ‘What? My web site doesn’t look fishy!’ The other day, I visited the web site of a single of the most popular new media artwork activities – ISEA Intercontinental. I saw a safety warning signal “this web page is not secure to check out.” Although I knew it was an expired SSL certificate, I clicked absent. No just one would threat their cyber security for some on the web art gross sales.

There are several causes why your shoppers have doubts about your on the net retail outlet. Your web page:

• doesn’t have a valid SSL certification,
• the structure does not sense ideal,
• the copywriting looks odd.

You want to check out both the “tech” (e.g., SSL certificate) and the “touch” (e.g., showing a individual photo and your studio locale). Go away folks with an exceptional very first impact!

3. Have interaction your viewers

Unlikely, somebody would go to your internet site and right away acquire an initial artwork really worth 1000’s of pounds. They would probably get their time to follow you for a even though. A person day they’d like to acquire an artwork as Valentine’s reward. And they thought of your artwork but forgot your title or area name. A publication would convey them again to you. That’s why you must have a way to get in contact with your potential consumers. And a way for them to hook up with you.

4. Get critiques

Phrase of mouth is important even on the Internet. There are so a lot of artists on the net now that it is really hard to know who to rely on. If other collectors are pleased with their invest in, it gives you a competitive edge.

If you have a physical studio, question folks in your community to give you a evaluate on Google Map. Really do not have a studio? Talk to people to price you on Fb or Trustpilot. Or create their testimonials in an e-mail so you can checklist them as testimonials. Then you can then checklist the assessments on your website.

5. Present a lot more than 1 picture

Are you only displaying one particular picture of your artwork? It does not give individuals a excellent idea of how your artwork looks and feels. Probably your artwork is not flat. You want to clearly show not only the entrance but also the sides and the again. Acquire images of it sitting down on a desk or hanging on a wall in the living space. If you never have a space to take images, you can always make some mockups using templates and Applications. Consider images of you holding your artwork. Now you have extra than 6 shots of just about every artwork.

6. Display the packaging

One of the best issues of online delivery would be – delivery. Will this artwork arrive at my household intact? How very well is it guarded? Display the container in which you will ship your art. May perhaps it be a wood box, bubble wraps, potent cardboard envelopes, or tubes. Just take a photo of the packaged art and give your customers peace of thoughts.

7. Clearly show the framing

If your customers are in the same region in which you ship your art, I advise shipping it framed and all set to cling. Get a image of the body, and condition the supplies and the hardware that arrives with it. All those facts could assist your prospects save time and difficulties.

If you can’t ship your artwork framed or use a print-on-desire company, you could suggest what kind of frames are advised (shade, dimensions, product, Passepartout or with no, etc.). No one particular is much better than you for supplying them that guidance as an artist.

8. Be distinct on the series variety

If you’re selling limited edition prints, you will need to point out the quantities in total and which edition selection (e.g., 1/10).
Some collectors desire a distinct number due to the fact it has a specific indicating. You can both:
– Listing every single edition range as an individual product or service.
– Give the assortment of available quantities (e.g., 1-5 are still available out of 10).

9. Permit a number of payment programs

You could say: “Of system, I have a payment program otherwise, how could I promote on-line?” Nicely, I mean, no easy and safe payment method. Pick out a payment processor that can take care of all sorts of lender playing cards, credit playing cards, and on the net banks. Your consumers could be living in diverse pieces of the entire world, applying other currencies and payment approaches. You never want the payment hassle to cease anybody from placing their order.

10. Make the delivery rapid and or low-priced

Some buyers want more rapidly shipping, and some want less costly shipping. I would not buy an artwork that expenses a lot more to ship than itself. Every person has unique demands and choices. Give your consumers two or a few other choices to decide on from. If you are marketing artwork prints, take into account print-on-demand companies so that you are transport from the nearest centre to your shopper to cut the shipping prices.

11. Write a crystal clear agreement

Each on the internet sale is a agreement concerning you and your client. Make absolutely sure you have the settlement created for the two events to recognize. When your customer locations an get by ticking the ‘I agree’ box, the Conditions and Circumstances become a binding deal.

Does looking at T&C give you a headache? Are you not experience confident writing the good prints by your self? You can use online deal generators that are accessible on the internet for free.

12. Make a certification of authenticity

If you’re selling constrained edition prints or original works of artwork, ensure you give authenticity certificates. It not only reveals that you are professional, but also it gives an additional layer of assurance. You could possibly turn out to be an influential artist sometime, and your qualified will work will get worth.
In addition, issuing a certificate will not incur any extra charges. You could even produce it on a small piece of paper by hand. Even if you really do not ship the operates from your studio (e.g., using a POD), you could nonetheless attach a digital certification by way of e-mail.