All over the ages, artists have been known to be solitary creatures. They invest hours on hours, yr after year, building will work of creativeness, irrespective of whether via portray, drawing, sculpting, or some other medium of expression. For most of us, we adore mastering when it will come to our medium of expression, but for most of us, social media as a type of expression is not substantial on our “gosh, I adore this” checklist. Nor is the imagined of discovering all the latest, most up-to-date and biggest tendencies, applications, and program included with social media. And if you happen to be like me, you experience that usually takes time absent from painting.
Now, make sure you you should not just take this incorrect. I appreciate connecting with other artists, my learners, followers of my do the job, and collectors. But preserving an on the internet existence can take time. So, how do you “get social” with out going down the rabbit hole of missing time?
You examine your needs, investigate the selections accessible, make a social media strategy, and commit to your system for enough time to figure out if you need to have to make alterations. And inquiring other artists about their social media strategy aids you investigate and prepare. So, here’s what operates for my business enterprise.
I will get started with the much easier just one. For me, Instagram was a no-brainer in deciding what I needed out of this platform. Soon after investigating other artists’ accounts, I made a decision this platform would be a gallery of my get the job done. I post images of my finished paintings and awards my art has gained. I use my Facebook custom (I’ll get into this approach in the Facebook section) of publishing my function in method. Ordinarily, these images entail close-up information of the painting in system. I just take the shut-up photos with my phone, which differs from the pictures of my completed paintings which are skillfully scanned.
I hashtag all my posts and reels producing it much easier for my posts to obtain far more exposure (hashtags have their own site). Some of the hashtags I use on Instagram are #fineart #oilpainting #portraits #portraiture #artist #portrait #artoftheday #figurativeart #artistsoninstagram #artwork, and of training course, #artisttinagarrett.
Working with Instagram reels (limited videos), I post snippets of interviews I have provided to art magazines or corporations included in the artwork field. I also develop quick films highlighting a painting with a trending audio that fits the mood of the portray. Video makes it possible for my posts to be multi-dimensional and not just static photos. Reels also give my account a larger viewing viewers mainly because the Instagram algorithm exhibits reels to a broader viewers than just your followers.
Instagram, for me, is a really huge gallery where by my art hangs for all the world to see. A individual on the lookout at my profile on Instagram knows immediately I am a painter. They know I paint figurative art and can get a taste of the design and style of artwork I create. What they are not heading to find on my Instagram account is anything of a own mother nature like my kids, spouse, pets, or nearly anything outside the house of my company as an artist.
Facebook is where by the bulk of my social media time is put in because I use this platform in a number of diverse techniques.
1st, I have two accounts – a individual account and a business account. Both equally are used for enterprise, this means I submit my function- and company-relevant goods on both of those. Why do I have both forms of accounts if I use them both of those for business? Properly, Fb limits the range of “friends” you can have with a personal account to 5 thousand, whereas a organization account is endless. A long time into my journey as an artist, I hit this restrict. So I opened up my organization account. Nevertheless my good friends have been an integral aspect of my artist journey, so I continue to put up my small business details on my personal account.
When I started out my journey as a painter, I posted my do the job in progress on my Fb feed. I utilised photographs and brief movies, my pursuing grew, and I offered most of my paintings “off the easel.” This is the Facebook custom I pointed out previously mentioned. I proceed this strategy as I am a company believer my paintings promote themselves. I hardly ever know who my next collector will be or where they will see my perform, but Fb posts have created a amount of my profits. Use this as foodstuff for thought when scheduling your social media method.
Now let’s get into the meat of how I use Facebookâ€¦ Groups. I have somewhere about 12 groups. They are a combine of free and paid out teams. Let me explainâ€¦
The initial group, Tina’s Learners Only Web page, is free of charge for everyone who has taken a class from me. This team enables my college students to submit their work for open up critique, questions about painting, and to share their successes. For my aspect, this group normally takes incredibly little monitoring, and the characteristic of obtaining totally free critique from me and other students, at any time, is a price -insert for my pupils.
Secondly, I have mentorship groups that need a month to month compensated membership. These groups include portray instruction and lectures which are broadcasted regular. The team function allows me conveniently tailor my educating to precise demands and/or expertise levels. Facebook’s group settings allow just about every of the college students to access the broadcasted material at any time, from any put as usually as they like. Learners also have 24/7 access to all content articles, quizzes and other material. Pupils can also network with a single a different and can pop in to question me thoughts 24/7. In these teams, the pupil is hardly ever on digicam and can conveniently share what they are functioning on and get feed-back from me and other pupils at their ease.
Then there’s the social aspect of my social media. Facebook is wherever you are likely to see posts about the personal aspect of my life. Are there shots of my puppies, Romeo and Juliet? Yes. My hubby? My young children? Yes, and of course. My painting journeys? Yup. Facebook is where you happen to be going to see a additional rounded portrait of me and my artwork journey.
Sure, I am on YouTube as nicely, but in a confined way. YouTube hosts the videos I use for my web page. Also, I’ve built a couple of trailers/teasers for my educational movies, and you will discover them on YouTube. But for me, this system is a web hosting web-site for movies I want to showcase somewhere else. In my small business model, if you want an instruction video clip, I have them for sale on my web site as very well as streaming on FASO/Boldbrush.
TikTok and other social media web sites
Examine back with me in a couple months. I am putting some assumed into signing up for this system. It has a various pursuing, and artists are making a serious follower foundation. I know some artists who have created earnings from their posts by way of little commissioned will work. Even though the option to acquire followers is massive, I am nonetheless investigating to see if TikTok is right for my small business approach.
For me, web-sites like Reddit, SnapChat, Houseparty, and Clubhouse, don’t align with my enterprise product. Both the platform’s focus on age doesn’t jive with the focus on age of my enterprise design, or the platform employs voice only. Since I am a painter, my art is visible, and a platform devoid of visuals would not get the job done for me. Do they work for other artists? I am sure they do in some situations. But I have constrained time and electricity for social media, so I want to devote that time and energy with intention.
Now you have had a peek into how I use social media for my business enterprise. May perhaps I recommend you consider a look at the social media accounts of other artists, in particular the artists where you appreciate what they’re executing on social media? Make notes of what you enjoy and do not enjoy, then look at your individual social media accounts with a crucial eye. Think about what modifications you would make to go your on the net presence ahead. Then choose a deep breath and try to remember your social media is a do the job in development, just like your artwork.