Marcella Martin – Center for Italian Modern Art
Winter-SPRING 2023
Marcella Martin is a PhD Applicant in the Division of Italian Scientific tests at New York College. She retains a Master’s degree in Visible Lifestyle: Costume Reports also from New York College. Prior to commencing her doctoral scientific tests she was a Lecturer in the heritage of fashion and Curator of the Textile and Costume Collection at Jefferson University in Philadelphia, Pennsylvania. She has released on the topics of museum scientific tests and costume heritage, most recently in a co-authored essay entitled “Heritage narratives in the electronic era: How digital systems have enhanced strategies and resources for fashion know-how, traditions, and memories” in the Research Journal of Textile and Apparel. She is currently functioning on her dissertation job tentatively titled: “Fondazione Vogue: Modern Artwork, Brand Museums, and the Pursuit of Fashionable Italy” in which she employs 4 exhibitions of Italian art and manner to trace the prehistory of brand name museums and their special romantic relationship to contemporary art in Italy.
Throughout her fellowship with the Middle for Italian Contemporary Art, Marcella will be doing the job on a undertaking entitled “The Style of Advertising: Reference and Reproducibility, 1930-2018”. This venture takes advantage of the art of business posters as a beginning place to examine the boundaries of reproducibility, from photos to artworks to exhibitions. It requires the globe of style and fashion marketing as its individual point of inquiry, attempting to have an understanding of the interaction among the visible language of vogue and the work of art, from Fortunato Depero’s failed Vogue covers in 1930 to the cultural backlash toward Dolce & Gabbana advertisements in the 2010s.