Basement Foundry | Communication Arts
Responses by Andres Briganti, head of style and design Julian Benegas, head of enhancement Jose Rago, lover and Facundo Santana, husband or wife, basement.studio.
Qualifications: The most important reason of our foundry’s web-site is to be basement’s formal storefront for the typefaces we produce in-residence. As part of our dedication to the design and tech communities, we have opened our vault doors and made our typefaces out there to anyone inclined to experiment with them. The web site also acts as a showcase of the structure perform our designers and creators make as effectively as a innovative outlet where we can share and add to the work of other creatives and the design and style group as a entire. Our focus on audiences are gurus, learners and layout lovers wanting to produce beautiful print and digital property, as effectively as probable clientele that would be intrigued in custom made-sort remedies for their brand names.
Greater picture: The web-site was not intended to be part of a larger promotional campaign, but it is the initially challenge developed less than the basement ventures umbrella. This umbrella is where we craft our solutions and offer partnerships with diligently curated early-stage corporations to generate very long-phrase undertaking returns and strategic worth for our partners and consumers.
Design core: The major options of the site purpose to showcase the font in the most effective way achievable. This is accomplished by means of in-situ testing of various fonts and meticulously built layouts that display their attributes and building.
Beloved specifics: We developed a distinguished and ever-evolving catalog of typefaces. Each individual glyph has been carefully crafted with obsessive focus to detail. The way just about every font is showcased emphasizes its array of attainable works by using and applications—for illustration, the sudden way a character appears as you hover in excess of the font menu.
Worries: To obtain a balance between the complete display screen of the font style and design and the site’s UX, making sure the steps were being apparent and the purchasing process as uncluttered as simple as achievable.
Time constraints: As with every little thing in style, constraints marked the way, basically aiding us attain an final result we found prosperous.
Unique navigational capabilities: Accessing the distinct fonts in the catalog by way of many phone calls to action and accessibility details in the course of the site.
Technologies: Contentful, GSAP, Following.js, Stripe, WebGL, Vercel.
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