Don’t Let Google Control Your Marketing Assets
Right here at FASO, we after lost all of our rankings in Google….seems like a marketer’s worst nightmare, proper?
When Google dropped the first Panda [1] bomb, we experienced somehow incorrectly configured component of our robots.txt file, and remaining a part of the FASO web page open up to Googlebot that we experienced never ever supposed for Google to index. The huge, bad Panda bear failed to like that segment of our world wide web site, and we misplaced all our rankings for about a month (other than, importantly, on searches for “faso”).
And guess what took place to our gross sales and visitors during that month? Almost nothing. Perfectly, pretty much nothing.
Our growth just ongoing right on and we saved earning sales. Which is because we have never relied on “Website positioning” as our marketing technique. Just as we’ve by no means relied on “social media promoting” as a major marketing channel.
You see, to really command your own fate and be free of charge, you should construction your artwork advertising and marketing like we do: We control our own assets and maintain immediate relationships with our buyers, fans and followers. We only benefit from Search engine optimisation and social media as “additional” marketing and advertising channels.
We did immediately determine out what we experienced accomplished improper, we corrected our robots.txt, and we did get our rankings again (and have considering that been capable to sustain #1 and #2 on quite a few of our goal search phrase phrases). Having significant rankings is quite great, and those searches do mail us some prospects. But we will by no means look at Search engine marketing as any key form of marketing channel.
As a substitute of obsessing about Search engine optimisation and the latest sizzling social media trend, we focused our initiatives on immediate channels. For case in point, we begun the FineArtViews newsletter in 2007 with a seed listing of a couple of hundred subscribers and have crafted our subscriber foundation to above 76,000 artists.
Fb and Google can shut up shop tomorrow and we can nonetheless right away arrive at 76,000 possible prospects any time we want to. We anticipate that checklist to be in the hundreds of countless numbers in a couple far more a long time. That is what we simply call a marketing asset.
You, expensive artist, can do the exact same factor with your art internet marketing. All it normally takes is a little bit of operate and an organized technique.
The get the job done, you’ll have to do for by yourself, but we can aid you with the method. We have the facts you need delivered to your inbox everyday via FineArtViews. And we have the tools you require to make it all occur with FASO.
Sincerely,
Clint Watson
FASO Founder, Software package Craftsman, Artwork Fanatic
PS – If you want to begin setting up a real permission marketing asset as we have outlined in this post, now is the time: we are running a fantastic special appropriate now for new users: 60 day no cost trial, the ArtfulMail Newsletter Platform (what we use to control this e-newsletter) is integrated, you can be featured in Knowledgeable Collector when you activate and, to guarantee your advertising and marketing is helpful on an ongoing basis, your account will consist of our automatic advertising through My Knowledgeable Collector as properly as totally free monthly contest entries. It’s a challenging offer to defeat so Get Started off Now!
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Footnotes
1. Panda is a form of anti-spam algorithm that Google periodically runs, to get rid of what they call “webspam”.
