Odin’s Crow | Communication Arts

Responses by Olia Olianishyna, cofounder Viacheslav Olianishyn, cofounder and artwork director and Roman Salo, UI/UX designer, obys.

History: From our client Odin’s Crow, a mergers and acquisitions (M&A) advisory firm, we obtained a clear aim and job for making a future web-site: build a obvious, refreshing brand for the organization that generates extra new M&A alternatives than the competitors. The target audience is business homeowners with corporations earning among $5 and $30 million in profits and looking to retire. So, Odin’s Crow helps company entrepreneurs in advertising and exiting their organizations.

Design and style core: The site takes advantage of huge typography, crisp grids and a expert model, blended with uniquely crafted concrete and frosted glass–textured 3-D designs that highlight the character of Odin’s Crow. The strains of force on which the style and design is built are evidently distinguished. Accented, massive headlines command attention.

The site has an abnormal shade palette and a slightly brutal aesthetic. We tried to make the web site really minimalistic and easy to understand to users, but at the identical time, we concentrated on building a easy encounter so that anyone would have pleasant feelings soon after visiting the website. Our most loved method is to incorporate business trouble-resolving with emotions.

Troubles: We did not have any graphic content from the client: no photographs, no illustrations. We prompt making use of 3-D things on the web-site. This was 1 of the to start with projects where by we supplied a new support to our consumers: the generation of 3-D material for the web page. Now, we offer this to all our customers. Even if you have no written content, pics or video clips, we can make a web site at this kind of a stage as Odin’s.

Navigation construction: We compensated specific attention to the navigation on the site. The site’s structure is easy: only three internet pages. By earning the standard navigation as straightforward and familiar as possible, we observed an option to diversify the scroll navigation with the help of unusual transitions and animations. Also, in some blocks, there is horizontal scrolling or screen fixation with text improvements in purchase to additional assort website page navigation.

Technological know-how: For the design, we made use of Figma. For 3-D, Cinema4D. To make the entrance close, we employed our individual library, Ajax web page transitions, GSAP and Locomotive Scroll, among the other systems. We designed a handy admin panel on WordPress for the client to easily change written content on the web-site.

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